How to Balance Your Marketing Strategy

When designer Amahlia Stevens launched Vitamin A Swimwear in 2000, she was ahead of the curve. Along with championing body positivity by introducing the concept of bikini separates that can be mixed and matched, she prioritized sustainable, local production after getting a crash course on Patagonia's processes through her work with the brand.

Today, California-based Vitamin A sells 50% direct to consumer and 50% through its 200 wholesale channels, which include Holt Renfrew and Revolve. 

Announced on Wednesday, Vitamin A was just acquired by Swim USA, a family-owned company that also counts Miraclesuit and Amoressa in its portfolio — its licensed brands include Polo Ralph Lauren and Reebok. 

On the podcast, Stevens shares why the deal made sense for Vitamin A and how it will work to grow the "under-resourced" brand. She hinted that branded stores, international expansion and product collaborations are around the corner under the new ownership.