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S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

How Leaders Think with Kenny Lange

CHAPTER

Evolving B2B Sales through Trust and Collaboration

This chapter delves into the changing dynamics of B2B sales and marketing, focusing on the significance of trust in relationships to boost outreach. It emphasizes a comprehensive nearbound strategy that integrates sales, marketing, and customer success for enhanced collaboration and results.

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