This simple strategy was developed by former president doyd eisenhauer, who was known for being highly productive during his two terms as president. Urgent and important are things that must get done or you're just not doing your job effectively. neglecting the top right box is not possible if you want to be a top performer. Not urgent and important tasks could look like creating a hiring road map or a one year product planning dock for the business. These first two boxes are your sweet spot, if you can alocate more than 75 % of your working time to these boxes.