What Drives Mass Consumer Behavior?

I think what drives our spending is that we are under massive pressure to meet deadlines, manage our relationships and raise families. So at the end of the day, the more exhausted we are, the more money we're going to spend. That's true. I think we are in like peak cultural stress and that's really worn people's resistance to advertising down. Yeah. And there's so many advanced techniques that corporations use to read people and give them what they don't even know that they want.