The Importance of Class B Shares in Wall Street

We were worried that a split of the stock would send out signals to all kinds of people who want to believe in things that may not be too believable about future performance. So, we came upon the idea of the Class B shares which would create a supply that would match the demand for in effect a split shares. We did another thing which is quite counter to the normal commercial approach which is that we said we would issue as many shares as people wanted to buy. It's like those old stories about in Russia where there'd be lines and people would get in and without knowing what they were going to buy when they got to the front of the line. And that's a very effective selling tool