Follow the Rabbit is a (video) podcast that invites you into the messy, interconnected world of cultural research. Join Igor and Johannes in Season 1 as they use Toby Shorin's essay Life after Lifestyle to explore cultural rabbit holes, connect unexpected dots, and uncover insights that shape our world, all while working with the garage door open.

This episode of Follow the Rabbit introduces the podcast's concept and explains why the hosts, Johannes and Igor, chose Toby Shorin's essay “Life After Lifestyle” as their first topic for exploration. Key points include:

1. The podcast's concept of “slow reading” or “slow publication,” which involves exploring bigger topics in a more measured, in-depth way.
2. Their use of Miro boards to visualize and connect ideas from the texts they're examining.
3. The hosts' goal to take apart essays, films, or books, make connections, and share their process with the audience.
4. They chose Shorin's “Life After Lifestyle” essay because it resonated with their own experiences and described a history they were part of.
5. The essay is divided into three sections that appealed to the hosts:
   • The early internet era (Tumblr, etc.) that aligns with their professional beginnings
   • Shorin's ability to capture the current zeitgeist
   • A challenging section on Web3 that pushes against their biases
6. They plan to explore various tangents from the essay, such as investigating the designers behind Obama's campaign.
7. The hosts are interested in exploring what comes next in culture, particularly in networked or global contexts.
8. They invite audience participation and commentary as they post insights and highlights from their Miro board discussions.

The episode sets up the podcast's format and goals, preparing listeners for a series of deep dives into Shorin's essay and the various “rabbit holes” it leads them down.

You can also watch this episode on YouTube at https://youtu.be/s6zAF2f6wBw?si=IyXD5VIyCpAM1x96