Revitalizing Boutique Hotels

How do you close a boutique hotel deal in just 37 days—and immediately increase its value? In this Saturday edition of The Rich Somers Report, Rich and Alex Johnson break down the recent acquisition of their latest boutique hotel in San Clemente, California. They walk through the full story, from off-market opportunity to closing, and share the operational playbook to optimize the property for cash flow and long-term appreciation.

Rich and Alex discuss:

How they sourced the deal through a broker relationship and closed in 37 days
What made this hotel an ideal addition to the Summers Capital portfolio
Why this was a rare acquisition that didn’t require a full renovation
The light refresh strategy to enhance curb appeal, guest experience, and NOI
How amenity fees, breakfast programs, and cell tower sales can significantly in

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