How to Sell Trust to Your Customers

Nike is selling trust. That's our, my business is to sell trust. We don't need a lettuce. Well, while you or you can kick us the fuck out. It's very simple. Trust, trust,. trust, trust, trust. Right. You show up. There's no commitment. The SOWs are dialed in to like the opportunity analysis that he does. And then you now have the this, what we have is like this proof of concept period. But it's a 60 day SOW. So I'm going to hand it to you. Because we don't f*** around.