You ever watch a “non-tech” industry get quietly eaten alive by a kid with a phone and zero patience?
Kai Stone went from post-college degenerate mode to building Stone Systems. A $297/month “copy-paste” software stack that helps contractors run their whole business from their PHONE. Because most contractors aren’t at a laptop. Some don’t even own one.
Here’s the tension: marketing agencies lose either way.
If they don’t get contractors leads, they get fired.
If they get them too many leads, they STILL get fired because the calendar explodes.
Kai flipped the model.
Sell the baseline software first. Make it sticky. Then upsell services later, after trust.
The founder lesson: don’t build “better tech.” Build tech that matches how your customer actually lives.
Novel use case: if your buyers live on text messages, build your product so their phone buzz becomes the dopamine loop that keeps them paying.
Deep question: What part of your life or business are you avoiding fixing because failing at it would feel like failing at YOU?
What you’ll learn and who it’s for: you’ll learn Kai’s “meet them where they are” product strategy, his scrappy customer acquisition playbook, and how he thinks about churn, retention, and scaling. This is for founders selling to blue-collar, offline, or “non-tech” markets, and anyone trying to build sticky SaaS without a giant team.
https://stonesystems.io
https://www.instagram.com/kaistone808
https://aiforfounders.co/
https://warmstart.ai
https://kitcaster.com/application
https://ryanestes.info
