The Truth About Who Drinks Non-Alcoholic Beer, Wine, and Spirits
VinePair Podcast
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The Growth and Appeal of Non-Alcoholic Beverages
This chapter discusses the recent data on the sales and growth of non-alcoholic beverages, highlighting the peak sales period and the main drivers of the market. It explores the reasons why people choose to drink non-alcoholic beverages, challenging the notion that it is solely due to alcohol abstinence and suggesting a desire for sophisticated adult beverages. The chapter also touches on the affordability and availability of NA drinks, as well as the challenges faced by non-alcoholic spirits in the market.
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Transcript
