Episode 4: Choosing the Right Audience
UI Breakfast: UI/UX Design and Product Strategy
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How to Write a Great Product
The most valuable exercise, like we talked about earlier on picking that audience and then studying their pains. Amy Hoei in 30 by 500 uses the phrase Safari for this because you're going out into the jungle and looking and seeing what the animals are doing out there. It's an invaluable process because it teaches you the actual language they use and the actual problems they struggle with. Once you enchant them with your lead magnet, they become your loyal fans and they stick with you no matter what you do.
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