4B with Margit #1
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The Playbook Has Changed a Lot, Right?
Margaret Hoover: There are many, many layers of changes to the way we deal with crises. She says that in this heightened environment people are just much more driven by a outrage. You can use alternate channels like twitter and social media or write your own version of the story - but you have to build muscle for when it's crisis time. "This is a long game," she said.
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