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Memes, Authenticity, and Political Discourse
This chapter critiques the failure of political memes and tactics aimed at countering narratives about key figures, focusing on the importance of authenticity in meme culture. It analyzes the backlash against progressive policies through ineffective branding like 'Tampon Tim' and the unique framing of right-wing figures as 'weird.' The discussion reveals how these labels shift the perception of political threats and highlights the challenges faced by ultra-conservatives in navigating these complexities.