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15min chapter
7-Figure Agency Founder: Starting and Scaling an Agency in The Age of AI - Loukas Hambi | E84
The Founders Lounge
Strategies for Launching a Successful D2C Brand
Exploring the importance of passion and niche relevance in starting a direct-to-consumer brand, the chapter discusses aligning personal interests with market needs using the Ikigai model. It emphasizes staying informed about trends, improving existing concepts, and innovating in product development by analyzing market trends. The conversation also delves into creating distinctive branding, effective marketing strategies, and innovative ways to test D2C ideas without significant financial investment.
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