Joakim Noren 'Progressive National Branding and Cultural Positivity'
The New Abnormal
00:00
The National Brand Strategy in Sweden - What Is It?
I love that job. And and was, i felt, after seven years, that i needed to do something else, as i had to quit. But it was a very tough decision because it was so, so inspiring and so so many challengers. Right now, i would love to be back at the swedish institute, because the image of sweden has always been very positive around the world. Now lately, we have taken a lot of more negative, er, in articles, an er thoughts round the world about sweden.
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