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8min chapter
E086: Mike's New Brand: Introducing Trevi
OPERATORS
Sustainable Business Growth Metrics
This chapter explores the intricacies of business growth metrics, contrasting nominal dollar sales with percentage growth rates. It emphasizes the need for sustainable growth benchmarks, particularly for brands valued between $10 million and $20 million, while discussing the application of the 40% rule for evaluating profitability and growth relationships.
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