"Every user test is crazy, awkward. Because you go there with your best intentions and people quickly turn your world upside down," he says. "You can never ask customers how they will behave because they simply don't know how they'll behave in a certain situation." He adds that we need to really bring value before we start thinking about money.
Nikkel Blaase reminds us that we are not our users. He encourages us to make time for deep thinking. He teaches us that without failing, there’s no learning. He guides us to not spend too much time figuring out a solution if we don’t know what the problem is. He shows us how creating value […]