
71. Top 10 Marketing Books For Tourism Operators
Tourism Marketing Mastery
00:00
Understanding Lead Generation and the Power of Word of Mouth Marketing
This chapter explores key takeaways from '$100 Million Leads', focusing on effective online advertising strategies and the critical role of ROI measurement for tourism operators. It also delves into the complexities of word of mouth marketing as a potent but demanding approach to promoting businesses.
Transcript
Play full episode