Walmart

Websites like Walmart.com and Amazon can be very difficult for new brands to get into because they don't care if you did really well on Amazon or near that, they're old fashioned. If your brand doesn't pop up for selling on stores, they're usually not interested. So we leverage that as a channel to kind of open up our Walmart relationship. And what we realized is that for Walmart, they understand that these new supplements, they're bringing in a lot of revenue for new brands. But we just knew we had to maintain really good listing quality score,.