3min chapter

Coaching for Leaders cover image

630: Better Ways to Lead Brainstorming, with Jeremy Utley

Coaching for Leaders

CHAPTER

The Importance of Cognitive Building Blocks in Creativity

When a brainstorming session starts, the moment progress stalls panic leaders demand solutions on the spot. If this is you, it's time to stop thinking of creativity in terms of its output. The question for a lot of problems basically comes down to what are the cognitive building blocks you have available to you.

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