3min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Using Good Triggers to Get Users to Open the Bible Ap

Grunewald has created over 400 reading plans for the bible ap. Each plan offers different small sections of the bible each day. Grunewald says, triggers play an important role in every reading plan. Five years of testing and tinkering have helped grunowald's team discover what works best to day.

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