This chapter explores the potential of co-creative cultures, emphasizing teamwork, trust, and breaking away from self-made approaches. It shares insights from working with leaders and teams at Apple, highlighting the impact of co-creative relationships and the significance of meta principles in guiding co-creation.
How did Apple overcome a culture of secrecy? How did Pixar out-innovate Disney? In their new book, "Brave Together," Chris Deaver and Ian Clawson say the answer lies in the power of co-creation, a mindset that fosters genuine collaboration.