How to Make UGC Converts Unpaid Social

"If you're not presenting in the form of the type of content, they already digest and are passionate about organically, then you've really already lost the battle," she says. "Even these like small friction points, like blurring out a logo or having it like too zoomed in on your face, those kind of things provide too much work and too much friction for the user that they're just going to swipe away."