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What's underneath brand building for creators
Creator Science
The Magic of Good Names
I think names are actually really important and the advice that you should give to beginners is like don't worry about it. If if I learned one thing is pick your good name first and then build the properties around it. There's actually so much magic in good names that have an emotional intuitive response That are suggestive of different product lines and expansion to IP that you can own from a trademark perspective.
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