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Strategic Rebranding for Small Business: Go Beyond the Logo and Grow | Jim Heininger

Small Business Pivots

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Strategic Rebranding for Entrepreneurs

This chapter discusses the challenges faced by entrepreneurs and underscores the importance of perseverance and self-belief. It focuses on the nuances of branding and differentiates between rebranding and logo redesigns while detailing a structured four-step process for effective rebranding in small businesses. Through notable examples, the chapter illustrates how strategic rebranding can drive inclusivity and growth, emphasizing the need for internal alignment and measurable outcomes.

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