Building a Personal Brand

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Daniel: You will start feeling it before you see it. It's just a feeling that starts happening. Like qualitative research is just as valuable as quantitative. Sometimes you've got to work harder for it. I'm all about how we're more than our resume, like I literally am building a business. But personal brands are the same. They can't make people think that you're good at social. And so if you get too hung up on the selling of it, you're losing the perspective of why would somebody like talk to Daniel about it versus talk to somebody else who has a podcast on marketing.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

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Follow KT:

LinkedIn: linkedin.com/in/ktmcbratney

Twitter: twitter.com/k_to_the_t

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps:

00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes