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Patti Sanchez: Communication Thought Leader, Author, and Storyteller

Guy Kawasaki's Remarkable People

CHAPTER

Is It Necessary to Have a Story Telling Practice?

Dwart: "I've put a lot of effort into creating tools, creating frameworks that help people plan their communication" He says he always starts with sympathy for the audience. But when i probe further on the n push back their getting about that idea, it starts to reveal that thouyre absolutely reasonable concerns, questions, objections, sources of resistance. And more often than not,  the leader will realize, ah, they might have a point.

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