
154 (Sell): Pushing pipeline by selling value deposits, not features (Kyle Norton, SVP Sales & Partnerships @ Owner)
30 Minutes to President's Club | No-Nonsense Sales
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How to Handle Cold Call Oppositions
Kyle: What we want to do is essentially acknowledge what they said, sidestep it and continue with their pitch. So I call Nick, Nick's busy. Oh, I can't talk right now. The reason I wanted to give you a call is actually noticed. And then I just keep going. Kyle: If you have a good problem based hypothesis of need, some good research and you're calling somebody that's well qualified, you'd be surprised that those will turn into good high quality connects.
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