Specsavers seizes the Oscars mix-up

Lately companies have been hijacking breaking news stories to create ads.

When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.

When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.

It’s called Newsjacking - and it’s becoming a powerful marketing tactic.

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