Do You Have the Difficult Conversation?

i find when i disappoint people helpfully, and when my clients do, they find out it's a lot better than they thought. So i just wanted to take that distress that we talk many times about having thedifficult conversation, and it's worth reinforcing that means actually doing the work. You need to get the piece of paper, get the pen, do the two column case study. It doesn't take that long, and it has tremendous pay off.

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