Hasbro vs Mattel - Today's Toys | 7
Business Wars
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Toys R Us: Aftermath and Industry Shifts
This chapter explores the impact of Toys R Us's liquidation on the toy industry, highlighting how market disruptions went underestimated by executives. It analyzes Hasbro's evolution to a consumer-centric entertainment brand and discusses Mattel's challenges in adapting to new market dynamics. Ultimately, the chapter delves into the broader implications of changing consumer behavior and the need for strategic product curation in the toy market.
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