Immutable Laws of Conversions
The Unofficial Shopify Podcast
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Why You Shouldn't Do Split Testing
John, welcome. Thanks for having me. Ah, so irigt, you've worked with thse, these these big dog names. You're regular on the podcasted conference circuit. So i have to ask, other than self promotion, why write this book? Great questions. About seven years ago, wrote a book that was really focused on tactics. And that was early days of optimization. Now everybody's talking about optimization, and they are all putting out these listicls. They'rereally just kind of focusing on the tactics,. The challenge with that is s aro is becoming so commoditized that people are losing focus of why it matters. All right, back tor our
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