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5min chapter
#211: John Peyton, CEO of Dine Brands (Applebee’s, IHOP) – Stay agile in a changing world
How Leaders Lead with David Novak
Innovative Dining: The Dual-Brand Strategy
This chapter explores the successful dual-brand strategy of combining IHOP and Applebee's in a single location, enhancing operational efficiency and revenue potential. It also highlights the unexpected viral success of a song celebrating date nights at Applebee's, illustrating the brand's agility in capitalizing on cultural trends for increased customer engagement.
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