The chapter delves into debates on the healthiness of food choices like turkey vs. pork sausages, critiquing Jamie Oliver's approach to promoting healthy eating and the complexities of addressing childhood obesity. It covers controversies around school meals, the impact of a TV show on securing funds for school lunches, conflicting research data on school meal initiatives, and the portrayal of poor individuals in reality TV. Additionally, it discusses the use of scare tactics in food advocacy, Jamie Oliver's controversial rhetoric equating inappropriate food with child abuse, and negative outcomes in a specific town.