RV E8 - Category Creation and Revenue R&D | Exit Five
GTM Live
00:00
How Does Revenue Measurement Work?
Marketing or revenue measurement is flawed inside of companies, especially in marketing to favor short-term early funnel metrics like clicks, leads and MQAs. So you have executives that don't really understand what they're doing that then are driving those types of priorities based on subjective opinions. It's sad, but most marketers aren't looking at it.
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