How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years?

In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category.

From pioneering circadian-rhythm-backed sleep solutions to building trust through clinical trials, neuroscience partnerships, and over 200 awards, she unpacks what it takes to win long-term: purpose, proof, relevance, and innovation.

You’ll also learn:

How to turn scientific credibility into a competitive advantage
Why pivoting with the “bedtime economy” proved to be the best move for Anna and her team
How to reframe “failed” products

If you’re building a wellness brand, redefining your category, or trying to scale trust in a noisy market, this conversation is for you.

Follow Anna:

LinkedIn: https://www.linkedin.com/in/anna-persaud-aa5a176/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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