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Why quitters are heroes with “Quit” author Annie Duke

Riskgaming

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The Probability of Death Has Become Too High

The three men were part of Rob Hall's expedition to climb Everest in the 90s. They got within 300 feet of the summit and turned around, but didn't die. The book Into the Nair by John Krakauer heralded them as heroes for their decision-making on the mountain. But why don't they have a branding problem? No one is called a hero for quitting.

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