Semfor's Justin Smith on the need for a new global news brand
The Rebooting Show
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The Rise of Corporate Brand Marketing in Washington DC
Justin: Are a lot of these dipping into like the corporate, like affairs budgets that, you know, the advertisers in Axios, Politico, Punchbowl, and like a lot of the, I didn't think Washington DC would ever be the hotbed of like media innovation. Justin: It's much more akin to a business to business kind of advertising market than it is to a broad consumer market. We're gonna revisit this in six months or at least a year, because things will change.
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