5min chapter

Artificially Intelligent Marketing cover image

GPT-4 Rumours, AI for CRMs, Domain specific LLMs

Artificially Intelligent Marketing

CHAPTER

Is There a Future for CRM Automation?

This week we saw the launch of Einstein GPT and Microsoft's new chat bot for Dynamics 365 CRM as well. We'll see some marginalization in smaller platforms built by smaller companies using these types of tools, but I think it will be an interesting thing to see how that plays out. If you are using a CRM and you're not using one of the big players like Salesforce or HubSpot, you need your providers to be thinking about this type of stuff,. otherwise you're massively going to be left behind.

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