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When Identities Fuse in Politics

The Political Orphanage

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Understanding the Demand Side: Misinformation and Conspiracy Theories

This chapter explores the psychological and social motivations behind the spread of misinformation and conspiracy theories. It delves into the concept of the demand side, where individuals are drawn to false information that fulfills psychological needs and provides a sense of control. The chapter also discusses the role of populism, social identity, and partisan media in shaping beliefs and perceptions.

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