The reasons some service businesses thrive while others struggle with ongoing crises and high employee turnover can be perplexing. While many attribute these challenges to market conditions, the true issues often stem from disorganized systems, ineffective hiring practices, and intricate customer journeys that obstruct growth. In this episode of The Better Than Rich Show, host Mike Abramowitz interviews Christine Hodge, CEO of Process CEO and owner of Clear View, New Jersey’s fastest-growing exterior cleaning company. Christine shares straight talk on how workflow systems, hiring frameworks, and clear client intake turn chaos into rapid, sustainable growth. She breaks down the “budget-middle-luxury” bundle pricing and her structured hiring process, and shows how automation frees owners from busywork. Christine’s approach keeps teams loyal, clients happy, and scaling steady—without burnout. You’ll get practical playbooks for qualifying leads, onboarding talent, and building company culture that employees never want to leave. Timestamps [00:00] Meet Christine Hodge—Background and Family Business [02:03] Fixing Business Bottlenecks and Moving to Digital [04:36] Standardizing Estimates and Increasing Ticket Price [07:04] Cross-Sell, Upsell, and Sales Team Training [09:53] Bundle Pricing: Budget, Middle, Luxury [13:44] Pre-Qualifying Clients and Streamlining Quotes [17:36] Remote vs In-Person Estimates: The 3000 sqft Rule [18:56] Building Trust with Branding and Online Systems [23:39] Automations: Email, Text, and Sales Follow-Ups [33:36] Hiring Framework: Multi-Step, Long-Term, Referral Driven [36:42] Company Culture: Clear View Day and Investing in People [45:01] Replacing Yourself: Hiring Experts as You Grow [52:51] The Process CEO: Coaching, Systems, Scaling [55:39] Work-Life Balance and Defining Better Than Rich Key Quotes

“We don’t just hire a warm body. We build loyalty and careers.”
“Our average ticket nearly doubled after bundling, cross-selling, and upselling—systematically.”
“If your sales process takes ten steps, automate nine. Free yourself for what matters.”
“Company culture isn’t an add-on. It’s the core of keeping great team members.”
“There’s always a framework: qualify, quote, deliver, and delight.”

Key Takeaways

Move off paper—every process can and should be digitized.
Create pricing bundles: basic, middle, luxury. This maximizes options and value.
Systemize hiring: detailed, multi-step, and incentivized for referrals.
Use automation for client comms and internal reminders—don’t leave anything to chance.
Culture matters: recurring appreciation events, a clear mission, and personal investment retain talent.
Delegate and invest strategically—know when to stay lean and when to buy back your time.

Links Mentioned The Process CEO Community : https://www.theprocessceo.com/Jobber : https://www.getjobber.com/Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

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