4min chapter

Product Marketing Life cover image

How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Product Marketing Life

CHAPTER

The Relationship Between Customer Marketing and Life Cycle Marketing at Logs

Is product or product marketing ever coming to you on the flip side saying, Hey, we're working on this piece of functionality? Are they coming to you for that as well? Or is that managed on their end independently from customer marketing? No, we've definitely had that conversation. We've encountered some friction along the way, but it's a conversation that we are always kind of circling back to you like is now the right time. When customers feel like they're part of something, they're less likely to churn.

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