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How to Become a Thought Leader

The Animalz Content Marketing Podcast

CHAPTER

Is Personal Narrative a Source of Thought Leadership?

I like this idea of personal narrative as another source of thought leadership. I gues for any company that is totally averse to negativety, there are many brands out thare,. it's a very fair thing to do. The trick with personal narrative is that you have to be willing to go there. You have to say, raise your hand and say, hey, i'm a leader. I want you to think of me as a thought leader. But i'm going to do that by telling you about this time that i mest up. It's counter intuitive, and it makes people nervous because the attitude in tech in particular is very much this posture of sort of eternal competence and

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