2min chapter

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Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Brand Growth Heroes

CHAPTER

How to Be a Must-Have Instead of a Nice-to-Haves

"How they made decisions around what they were going to spend their money on before versus how they're making decisions now is really changing," he says. "You have to ask yourself as a founder, where do I sit? Do I still fit within that 30 pounds?" He adds: "The only way to do that is to make sure that you're framing yourself as a must-have instead of a nice to-have."

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