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061: Scaling Boutique Businesses with Greg Alexander

Free Time with Jenny Blake

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Sales Training Was Not the One and Only Object of Your Business

Sales training was one way that you got there, or you got companies there, but it wasn't the one and only aim of your business. Sometimes services firms get focused on the activity, and they lose sight of the result. So in our case, there were two results we were going after. And all our projects would start with a bench mark to calculate the entry point in those two numbers: acquisition cost and life time value.

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