The Rise and Fall of Apple's Car Ambitions

This chapter explores the unraveling of Apple's car project, examining its lack of direction despite years of speculation. The discussion highlights the challenges of automotive engineering alongside humorous anecdotes from the project, showcasing the disconnect between ambitious tech leadership and practical automobile realities. It also addresses the evolving landscape of autonomous driving technology, contrasting Apple's struggles with the successes and strategies of competitors like Tesla and Waymo.