"The biggest perverse incentive of all is profits as our cultural goal," he says. "If you included the external costs, it would be $5,000 and a lot more people wouldn't be able to afford it." The fact that the externalization of cost to the environment and poor people is what allows the market to exist,. If we actually had to do the accounting and pay all of the costs so that we weren't stealing from anyone's balance sheet ..."

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