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Which Markets Are the Most Advanced in Europe?
If you had to compare the different countries in Europe, which would you say are furthest ahead and which still have some work to do? I wouldn't take in terms of who is more advanced and who is less advanced, but I would say that you can find differences among the many countries in Europe. So let's take France. I think that 8% of the market in France is a credit card based. If you go to Germany and you switch, you see exactly the opposite picture. In Germany, Cassis King has been one of the most lucrative or relevant markets for by now pay later products with the so-called invoice product.