Here's a tip that i've seen before, but this is so useful, i thought i'd share it with you. Stop looking at your screens 30 minutes before you try to go to sleep. Turn off your screens now you won't do it. The news business needs to put faces and names on stories,. What would excite our senses in the worst possible way? A more than the murder of children. That's the highest one. And wat what is the predictable effect of having to put names and faces on all your stories? Well, the more easily you can put a sympathetic name on it, the more attention it will get.