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#56 James and Per at Conversion Jam 3

UX Podcast

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How to Get Data Out of Completely Broken Configurations

I've had to learn this year how to get data out of completely broken configurations that have no goals or any other setups happening. So if you're looking at a funnel and the funnels misconfigured you could be reaching all the wrong conclusions. This is one of the biggest problems I see with free tools like Google Analytics and even the other ones, the big name tools. Your analytics needs love and investment. Please give it some. It's not kind of fuzzy, oh, this is roughly what it means. And details are important with these tools because there are computers recording facts according to zeros and ones.

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